TA Triumph-Adler
Award-winning design:
“red dot: best of the best” goes to TA Triumph-Adler
For the second year in a row, TA Triumph-Adler AG’s Annual Report has won over the experts of the red dot design award jury. They honoured it in the category “red dot: best of the best” for superior design quality.
Nuremberg, December 9, 2009 – This year’s Annual Report particularly impressed the jury with its unembellished design, simple staple binding and use of recycled paper. In keeping with the theme of the report – ‘Transforming passion into action’ – TA Triumph-Adler AG also demonstrated the courage to take corporate design in new directions. The annual report’s clean, straightforward layout, which is particularly evident in the typographic elements and no-frills visual concept, was the company’s prescient response to the economic crisis: “The design shows that we see hard economic times as a challenge that we accept with passionate determination. That’s why our annual report concentrated on the essentials, and radically so.” Karl Rainer Thiel, Head of Corporate Communication at TA Triumph-Adler, feels that the ability to change the way we think is a priceless advantage, especially in times like these. This principle applies for the brand as well as for the qualified employees who invest this philosophy with new ideas and impulses for the company – which is another reason why they are portrayed in a representative and unorthodox way in the annual report. Topics such as environmental protection and social responsibility also play a major role, so the report intentionally dispenses with the sort of flashy, high-gloss imagery that companies typically use in corporate brochures today. Instead the report uses content to emphasize, along with business-related aspects, the social commitment of the traditional Nuremberg-based brand. In so doing, however, the people who are actually making it all happen do not break stride: “We’re entirely focussed on our core activities and waste no energy whatsoever on distractions,” says Thiel.
The red dot design awards are one of the most prestigious design competitions worldwide. Each year, an international jury of experts awards this seal of quality for ambitious and innovative design to the very best entries from among a large number submitted for evaluation. And this year was no exception, with more than 6,000 submissions from 42 countries in the running. Only 56 of those submissions received the ‘best of the best’ award. All of the prize-winning entries are on display in an exhibition at the red dot design museum in Essen until January 10, 2010.
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Press contact:
TA Triumph-Adler AG
Karl Rainer Thiel
Head of Corporate Communication
Südwestpark 23
D-90449 Nuremberg
Phone: +49 (0) 9 11/ 68 98 -3 51
E-mail: krt@ta.ag
trio-market-relations GmbH
Andrea Bolowich
Carl-Reuther-Str. 1
D-68305 Mannheim
Phone: +49 (0) 6 21/ 3 38 40 -183
E-mail: a.bolowich@trio-group.de
About TA Triumph-Adler AG:
TA Triumph-Adler is THE specialist in the document business. The company analyses, individually advises and realises an efficient document workflow for business customers, in both paper and electronic form, and delivers an effective service. With over 200,000 installed systems and more than 35,000 satisfied end customers and 113 years’ experience in the document business, the Group is the market leader in Germany. Over 450 internal document consultants and 500 internal system supporters ensure a nationwide service. The Group is there for its customers in over 12 legally independent ‘Solution Centers’ (limited companies) in over 50 locations throughout Germany and abroad. TA Triumph-Adler offers complete and unique modular solution concepts (hardware = TOM ‘Total Output Management’; software = DIDO ‘Digital Document Organisation’). The company is a full-line distributor for printing, faxing, copying, scanning and DMS and has its own financial service provider in the form of TA Leasing GmbH, which provides virtually every form of financing for business customers. Together with the specialised TA Triumph-Adler Corporate Consulting GmbH, the document specialist works with established key accounts both within Germany and abroad. TA Triumph-Adler AG has a prime standard rating on the German stock exchange (WKN 749500) and, with 1,499 employees (including 150 trainees) generated sales of 358.2 million euros during the 2008 financial year. The company demonstrates its social and civic responsibility through the Triumph-Adler ‘Triumph für Kinder’ foundation (account no: 5260500, bank code: 76040061), feels a duty to protect the environment and carries out efficient and comprehensive corporate governance. The company’s headquarters are located in Nuremberg.
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