New studies confirm the strategic direction of the TA foundation:

To prevent poverty from taking root: Education – as early as possible


In a recent OECD report on child welfare, Germany was criticised for its high level of relative child poverty. The report called for investment in professional childcare and in services for early childhood education. In its latest report on education in Germany, the Ifo Institute for Economic Research predicted that the cost of inadequate education in terms of unachieved economic growth will amount to around EUR 2.8 billion by 2090.*

Nuremberg, December 15, 2009 – Both of these reports confirm the strategic direction of the Triumph-Adler "Triumph für Kinder" foundation, which has since the summer of 2009 been supporting selected social institutions and initiatives with a caring, ongoing and sustained commitment to improving conditions for children growing up in socially deprived areas.

The first Triumph-Adler foundation projects are run by the Nuremberg "Alliance for the Family", which is responsible for implementing the concept of "Child daycare facilities as family centres". The objective is to improve the educational opportunities of children from low-income and educationally deprived social strata (with and without immigration backgrounds) and thereby contribute to the prevention of poverty.

"The way in which the potentials of early childhood are utilised, the children are supported and the parenting skills and confidence of the parents are reinformed will act as a model for other facilities in Germany," explains Robert Feldmeier, Deputy Chairman of the "Triumph für Kinder" foundation and Spokesman of the Management Board of TA Triumph-Adler AG in Nuremberg.

One in six children in Germany live on the poverty line. This amounts to nearly 2.5 million children. "Children who lack the opportunities to receive an adequate education will find it hard to escape poverty later in adult life. Our foundation is therefore concentrating on and dedicating itself to the subject of early childhood education in a more intensive and sustained manner," continues Robert Feldmeier.

*Studies cited:
1. Doing better for Children, Social Issues / Migration / Health, vol. 2009, no. 13, OECD, September 2009
2. Was unzureichende Bildung kostet - Eine Berechnung der Folgekosten durch entgangenes Wirtschaftswachstum (The cost of inadequate education – Calculating the cost in terms of unachieved economic growth),
Ifo Institute for Economic Research on behalf of the Bertelsmann foundation, November 2009


New studies highlight sustainability (2)


Information about the "Triumph-Adler foundation "Triumph für Kinder"

Together with well-established, competent partners, the Triumph-Adler foundation "Triumph für Kinder" supports long-term, exemplary projects which have wide-ranging impact in the field of early childhood education. Projects to combat child poverty must be supported so that they can be developed on a long-term basis by the initiatives and other institutions. The foundation has been supporting disadvantaged children and their families since 1996. The foundation board has three members and is chaired by Dr. Ulrich Maly, Lord Mayor of Nuremberg. In addition to this social and civic responsibility, TA Triumph-Adler AG also feels a duty to protect the environment and carries out efficient and comprehensive corporate governance. The headquarters of the foundation and of the company are in Nuremberg.

Detailed information on the sponsored projects supported by the Triumph-Adler foundation in Nuremberg can be found on the Internet at www.ta-stiftung.de


Donation account number for the Triumph-Adler foundation "Triumph für Kinder":
Commerzbank AG Nürnberg, account no. 5 260 500, bank code 760 400 61


Press contact:

TA Triumph-Adler AG
Karl Rainer Thiel
Head of Corporate Communication & PR
Südwestpark 23
D-90449 Nürnberg
Tel.: +49 911 6898-351
E-mail: krt@ta.ag