Triumph 1946 - 1957
1950 "Matura" - Queen of the typewriters
Triumph creates a sensational new development in the form of the Matura office typewriter.
Its modern design and unparalleled quality make it the ÔQueen of the typewritersÕ. It now sets the benchmark for the world market, and in Germany represents the future of typewriter development. The ÔMaturaÕ becomes the hit product of the 1950s.
1953 Triumph releases low-noise motorbikes
On the 50th anniversary of the motorbike, Triumph releases two new models the racy 200 cc Cornet and the beefy 350 cc Boss.
Both machines offer outstanding power and flexibility, combined with an exceptionally quiet engine. The new development meets with record success on the market. But after the record year of 1953, the motorbike business in Germany plunges into crisis. People now prefer to buy cars.
1956 Fully electric typing
Fully electric typing finds its way into offices.
The "Matura electric" and the "Euconta" electromechanical accounting machine come onto the market. The Triumph Performat fully electric card punch gives new life to automation and office and teletyping technology. By the end of 1956, around 1 million office machines, portable typewriters and organisers have left the Triumph factories Ð almost half of them produced after 1945.
1957 Grundig creates ÔgabrieleÕ global brand
The industrialist Max Grundig, hailing from the city of FŸrth, purchases the Triumph share capital and uses Triumph to buy a cross-shareholding in the Frankfurt Adler plants.
Production of motorbikes and bicycles is discontinued. Triumph now focuses entirely on office machines. A new generation of family typewriters is named after GrundigÕs granddaughter Gabriele. ÔgabrieleÕ becomes a global brand.
TA Triumph-Adler
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