11.08.2009: Thirty years ago, TA Triumph-Adler launched the successful alphatronic PC range


The personal computer has revolutionised office and business life. One of the very first PCs available in Germany was the TA Triumph-Adler alphatronic, in 1979. The alphatronic range achieved cult status and set the tone on the PC market during the 1980s. The alphatronic’s strengths were its efficiency, robustness and versatility. To this day, these product characteristics, together with the comprehensive, award-winning TA Triumph-Adler AG service, have provided the foundation for the company’s success. With more than 35,000 end customers, the IT service provider is currently the market leader in the document business in Germany.

Nuremberg, 11 August 2009 – By today’s standards the first alphatronic machine looks somewhat unwieldy. The MS-DOS operating system was yet to be invented and users had to program the microcomputer themselves. IBM only launched a PC on the European market in 1984. The 1986 alphatronic P 50 and P 60 PCs are now regarded as modern classics. They won design awards and set new standards in operating convenience. Children and young people learned how to use a computer for the first time at school on alphatronic PCs. The alphatronic also made it onto TV. In the popular episodes of the German TV series "Computer Corner", the machine demonstrated what a good PC was capable of.

During the late 1980s, the personal computer rapidly displaced the typewriter. In 1991, TA Triumph-Adler also introduced a new generation of notebooks with brilliant colour displays onto the market. The century-old corporate icon then temporarily diversified to form a medium-sized holding company operating in numerous sectors. One of these was office communication, which always proved the most profitable. Ten years later, the long-established Nuremberg company then returned to its actual core competence: efficiency in the office.

Today, TA Triumph-Adler AG is the specialist in the document business. This focus is now helping the group of companies face the greatest global economic crisis since the 1970s. With more than 35,000 end customers and supporting over 200,000 office systems, the consulting company has become the market leader in Germany, Austria and Switzerland. The group offers a wide range of software (document management systems) and hardware (copiers, printers and fax machines). Moreover, with the Total Output Management (TOM), DIDO (Digital Document Organisation) and JAMES (service) concepts developed by Triumph-Adler, it also offers unique analysis and consulting services individually tailored to each of its customers.

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PM alphatronic.doc


Captions: (to download please click on the image):


 Children and young people at the alphatronic-PC::
Children and young people learned how to use a computer for the first time on alphatronic-PCs.


The 1985 alphatronic P 50 PC:
The alphatronic P 50 PC received the iF award for excellence in industrial design




Press contact:

TA Triumph-Adler AG
Karl Rainer Thiel
Head of Corporate Communication & PR
Südwestpark 23
D-90449 Nürnberg
Tel.: +49 (0) 9 11/68 98 -3 51
E-mail: krt@ta.ag

trio-market-relations GmbH
Andrea Bolowich
Carl-Reuther-Str. 1
D-68305 Mannheim
Tel.: +49 (0) 6 21/ 3 38 40 -183
E-mail: a.bolowich@trio-group.de


 

About TA Triumph-Adler AG:

In the document business, TA Triumph-Adler is THE specialist. The company analyses, individually advises and realises an efficient document workflow for business customers, in both paper and electronic form, and delivers an effective service. With over 200,000 installed systems and more than 35,000 satisfied end customers and 113 years’ experience in the document business, the Group is the market leader in Germany. Over 450 internal document consultants and 500 internal system supporters ensure a nationwide service. The Group is there for its customers in over 12 legally independent "Solution Centers" (limited companies) in over 50 locations throughout Germany and abroad. TA Triumph-Adler offers complete and unique modular solution concepts (hardware = TOM "Total output Management"; software = DIDO "Digital Document Organisation"). The company is a full-line distributor for printing, faxing, copying, scanning and DMS and has its own financial service provider in the form of TA Leasing GmbH, which provides virtually every form of financing for business customers. Together with the specialised TA Triumph-Adler Corporate Consulting GmbH, the document specialist works with established key accounts both within Germany and abroad. TA Triumph-Adler AG has a prime standard rating on the German stock exchange (WKN 749500) and, with 1,499 employees (150 of whom are trainees) generated sales of EUR 358,2 million during the 2008 business year. The company demonstrates its social and civic responsibility through the Triumph-Adler "Triumph für Kinder“ (account no: 5260500, bank code: 76040061) foundation, feels a duty to protect the environment and carries out efficient and comprehensive corporate governance. The company’s headquarters are located in Nuremberg.