Triumph-Adler 1971 - 1985

1971 The TA 10 "people’s computer" is a milestone in modern office technology

The invention of the "people’s computer" TA 10 is a milestone in modern office technology.
The case-format workplace computer, used for invoicing, accounting and book entry purposes, becomes a sensational commercial hit. Entry into modern text editing and processing. Triumph-Adler’s TA 1000 office, magnetic tape and terminal computer, released in 1973, represents another sensational new development.

1974 New subsidiary plant in Berlin

Shift in technology in typewriters:
Triumph/Adler releases the ball-head printing mechanism. Office machines are now manufactured in ten factories, including Nuremberg, Frankfurt, Fürth, Berlin and Leiden in the Netherlands. Triumph/Adler supplies 131 markets in Europe and overseas. The Group’s turnover is DM 650 million, and the number of employees now exceeds 12,000.

1977 Market leader in office computers

TA 20 compact – the first fully electronic printing and calculating typewriter-computer – comes onto the market.
With an almost 19% share in the market, Triumph/Adler is the second-largest office computer manufacturer in Germany. The Group is the number one for electronic pocket calculators. Triumph/Adler takes over the American firm Royal Business Machines.

1979 Takeover by Volkswagen

Volkswagen AG acquires a majority shareholding in Triumph and Adler.
Triumph-Adler releases the alphatronic personal computer as a microcomputer system for professional use. The alphatronic range is to have a decisive impact on the German PC market during the 1980s. Problems n terms of sales and earnings suffered by the US subsidiary Royal push TA Triumph-Adler into the red.

1981 Electronic typewriter

A change in technology towards "intelligent" typewriters for professional use in the office and in the home.
The ball-head system is replaced by microprocess control, daisywheel printing and displays. The electronic standard machines in the SE class and the electronic portable computers in the ‘gabriele’ series set standards worldwide for text processing and writing comfort.

1984 Name changes to TA Triumph-Adler

One in every six electronic office typewriters on the global market is made by Triumph-Adler.
The historical complex on Kleyerstrasse in Frankfurt now houses the state-of-the-art manufacturing plant and the company’s central storage and logistics centre. TA typewriters are sold under the traditional brand names of Adler, Imperial, Royal and Triumph. In 1985 the company changes its name to TA Triumph-Adler AG.